Not every truck needs to be super-sized to deliver serious capability. The 2024 Ford Maverick continues to prove that compact can still mean powerful, practical, and ready for anything. This clever pickup truck blends smart design, advanced powertrains, and surprising utility to meet the demands of drivers who need a vehicle that works hard, plays harder, and fits seamlessly into real life.

Clever Design With Purpose

The Maverick’s unibody construction, based on the Ford C2 platform, is unique among trucks and provides several benefits right out of the gate. It offers a more car-like ride while still delivering the strength and utility of a pickup. This architecture results in a lower step-in height, making entry and loading easier, particularly in urban and suburban settings.

A standout feature of the Maverick is the FLEXBED™ system in the 4.5-foot bed. This innovative setup includes multiple tie-downs, two pre-wired 12-volt power sources, and slots that let owners customise dividers and racks using standard 2×4 or 2×6 lumber. The available 110V outlet allows for plugging in tools, camping gear, or tailgating essentials. With a maximum payload of 680 kg and available towing of up to 1,814 kg when properly equipped, the Maverick makes its size work to your advantage.

Two Strong Powertrain Options

For 2024, Ford continues to offer two distinct powertrains tailored to different drivers. The standard full-hybrid 2.5-litre Atkinson-cycle engine is paired with an electric motor and CVT (continuously variable transmission), producing a combined 191 horsepower. It’s impressively efficient, delivering a manufacturer-estimated 5.9 L/100 km in the city. This makes the Maverick hybrid a practical option for commuters and city dwellers who still want pickup versatility.

For those who want more towing or crave all-wheel drive, there’s the available 2.0-litre EcoBoost engine. This turbocharged four-cylinder generates a solid 250 horsepower and 277 lb.-ft. of torque, paired with an 8-speed automatic transmission. When properly equipped with the available 4K Tow Package, the EcoBoost Maverick can tow up to 4,000 lbs (1,814 kg), making it capable of hauling small boats, campers, or utility trailers.

Practical Interior With Smart Features

Inside, the Maverick doesn’t feel like a stripped-down work truck. The cabin layout is ergonomic and comfortable, with durable materials and clever storage throughout. Ford has designed the interior with what it calls “creative practicality,” which includes under-seat storage bins in the rear, door pockets that can hold large bottles, and a shelf behind the infotainment screen for stashing essentials.

Available trims such as the Lariat offer upgraded materials, a power driver’s seat, and dual-zone climate control. Across the lineup, the standard 8-inch touchscreen infotainment system includes Apple CarPlay and Android Auto, with an available B&O premium audio system offering high-quality sound. FordPass™ Connect with an embedded modem allows for remote vehicle access, location tracking, and Wi-Fi hotspot capabilities.

Customise Your Adventure

Ford makes it easy to tailor the Maverick to your lifestyle. Available FX4 and Tremor Off-Road Packages on AWD models include features like skid plates, tow hooks, hill descent control, and unique suspension tuning for better off-pavement performance. The Tremor also features Trail Control™, which acts like cruise control for low-speed off-road driving.

Even without those packages, the Maverick’s manageable size and available AWD make it ideal for accessing campsites, cottages, or job sites that require a bit of off-road capability. It’s also small enough to be highly manoeuvrable in tight city streets or cramped parking garages, something most full-size trucks struggle with.

Safety and Confidence in Every Drive

The 2024 Maverick includes a solid roster of standard and available safety tech. Standard features include Pre-Collision Assist with Automatic Emergency Braking and a rear-view camera. Available driver assistance features include Blind Spot Information System (BLIS®) with Cross-Traffic Alert, Adaptive Cruise Control with Stop-and-Go, Lane Centering, and Evasive Steering Assist.

With its high-strength steel frame, advanced airbag system, and available safety packages, the Maverick provides peace of mind no matter where your day takes you. The Maverick’s impressive safety ratings reflect Ford’s commitment to building trucks that not only perform but protect.

See How the Maverick Fits Your Life

Whether you’re looking for a practical work companion, a flexible family vehicle, or a weekend adventurer, the 2024 Ford Maverick delivers a compelling mix of innovation, performance, and efficiency. It breaks the mould of what a small truck can do while staying affordable and easy to live with.

To explore all the features and see how the 2024 Ford Maverick can become your next great ride, click the button below.

Please Note: The details of this article were accurate at the time it was written. Manufacturers may change the details of any vehicle’s specifications at any time without notice.