Halton Honda is proud to welcome a familiar face to our pre-owned department—Sam Ioannidis, our newest Used Car Manager, joining forces with longtime Used Car Manager Samy El-Mutadi, and Vehicle Acquisition Specialist, Ashlie Taylor, to drive our used car division forward in a big way.

As a proudly family-owned dealership, Halton Honda believes in people—not just products. And that’s exactly what drew Sam in. “I’ve never worked anywhere quite like this,” he says. “People here trust the brand, the store, the staff—and it shows. Customers buy with confidence, and that’s rare.”

From his first car (a Buick Fifth Avenue with red velour seats and two working gears) to his dream car (an Acura NSX—still on the wishlist), Sam’s automotive journey is packed with personality and deep industry roots. His career has seen him work with manufacturers like Kia, BMW, Alfa Romeo, Maserati, Lexus, Porsche, and Ford—and now, he’s bringing that wealth of knowledge to Burlington.

Despite commuting from London, Ontario, Sam’s commitment never wavers. “The drive actually helps me reset. But what really makes it worth it? The culture. I feel valued—not just by the team, but by the leadership. That’s huge.”

Real Talk: Market Shifts, Steady Strength

Navigating the pre-owned market today isn’t easy. The dynamic between the Canadian and U.S. automotive sectors has made sourcing quality used vehicles more competitive than ever. But at Halton Honda, customer loyalty and trust give us a clear edge.

“I’ve never worked at a place where you can confidently retail a vehicle with 20,000 km—or even 150,000 km—and have customers thrilled either way. Honda’s longevity speaks for itself.”

That trust isn’t just about the badge on the hood. It’s how we recondition every vehicle, how we stand behind every sale, and how we treat people—staff and customers alike—with respect and integrity. “There are no shortcuts here. From cradle to grave, the customer experience is solid—and people leave genuinely happy. That’s what keeps them coming back.”

Sam and Ashlie are on the hunt for quality cars.

Big Goals. Bigger Inventory.

With an ambitious plan to expand our used inventory to over 100 vehicles, Sam is already making moves. We’re looking for trade-ins, lease returns, and quality pre-owned vehicles of all makes and models. “If anyone’s going to pay top dollar for your trade-in, it’s us,” Sam says. “Even if you’re not buying, we’ll still buy your car. No purchase necessary.”

Whether you’re looking to trade in, trade up, or just talk cars, stop by and say hi. Sam’s the guy who’s shifting our used car game into high gear—and he’s just getting started.

Welcome Sam!

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